My name is Francesca Morbidelli, I live in Firenze, Italy. I’m a beer writer, taster, educator and a beer judge.
In 2006, I founded the Beer Tasting and Homebrewers’ Association “La Pinta Medicea” with some friends (located in Florence). At that time, the Italian beer scene was rather desolate, we were the first ones in Florence (and there were very few of us in Italy) to organize homebrewing lessons, meetings, as well as other events (dinners, tastings, markets, public presentations and online articles), all aimed at publicizing and spreading the Italian craft beer culture.
Over the past ten years, I have attended any tasting courses that were available (or possible) in Italy: MoBI, Unionbirrai, Slow Food, Fermento Birra and even at our Pinta Medicea when we had guest teachers. I attended the lessons of the best beer experts in Italy: Lorenzo “Kuaska” Dabove, Flavio Boero, Leonardo di Vincenzo, Agostino Arioli.
Since 2008 I have been running a pretty popular website about “quality beer culture”: www.pintamedicea.com. I am probably the first Italian female beer blogger. I write and edit all the articles and sometimes I translate, too – to name a few, I have worked on the Italian translation of articles written by-or regarding Charlie Papazian, Sam Calagione, Randy Mosher, Lotte Peplow (the current Brewers Association’s Craft Beer Ambrassador in EU), for example. I helped to write the lecture notes/handouts for all Unionbirrai beer education courses. I contributed extensively to writing the lecture notes/handouts for the beer education courses held by Unionbirrai. I have also produced some small reviews for various beer guides, for example the Mobi “Guida ai locali birrari”.
Teaching + other activities
I currently teach beer tasting and beer history/culture, and I have offered several public presentations many times; this is the last one, on April ’22. I have organized many beer courses in Florence for Pinta Medicea, and also for Unionbirrai.
I was hosted at some local tv shows to talk about beer (a really terrible picture).
Every year in August I usually volunteer at the Bière sans Frontières stand at GBBF London, to present Italian craft beers to the English public.
You can find out more info and pictures about these activities on my website and on these photo albums.
I have been selected and have participated as a judge for many beer competitions since 2008/2009, thus acquiring the necessary expertise to take part to any future events on a wider scale. I’ve been a judge 11 times at Unionbirrai‘s competition Birra dell’Anno, plus at dozens of other homebrewing competitions, including: Una Birra in Versilia, Il Villaggio della Birra (many times), IGA Beer Challenge, Birra Dell’Anno Winter Edition, Cerevisia–contest of artisanal beers from Trentino, some stages of the Italian MoBI championship and many others. Moreover I was summoned by the American Brewers Association to judge at the World Beer Cup 2020, which was supposed to take place in San Antonio (Texas) in April 2020. Unfortunately it was canceled because of the pandemic; I am so sorry it would have been a great honor to be a part of the jury.